CEO and Founder of Lemon Perfect, Yanni Hufnagel
Yanni Hufnagel, maker of the enhanced water brand Lemon Perfect, discusses his entrepreneurial journey. He talks about how he found lemon straight out of the ground and how this was his first step into entrepreneurship. This talk also has a step-by-step guide to making your business idea a reality.
Yanni Hufnagel- the Lemon Man, has sold hundreds of thousands of bottles and cans of water enhanced with lemon. He credits his entrepreneurial success to the fact that he was able to find his niche since he hated the taste of water. As a result, he found a market that wasn’t being served and began to develop his business idea.
The business idea he started with was to develop an enhanced water brand that contains lemon. It’s called Lemon Perfect, and it’s sold in many countries. The first sales came from a marketing event where he had set up information stands at various places. After that, it took time to make it happen, but the product became available in local shops and, more importantly, listed on specialized websites.
His giving back to the community ties into Lemon Perfect’s brand and values. Hufnagel ensures that a certain percentage of the profits from every bottle sold is donated to the American Cancer Society. This donation is made monthly and has been for years. Hufnagel plans to continue doing this indefinitely and has also used this to advertise his product. He also shares some advice on how young entrepreneurs can use philanthropy as a marketing strategy.
To be successful, you should always think outside the box. Don’t be satisfied with what’s out there. Start understanding your product by finding another way to make your product better than anything else out there. It’s crucial to stay true to your original intent and not focus on getting rich quickly. Since Lemon Perfect was designed to be an enhanced water with a lemon taste, it was willing to try other ideas like adding vitamins, minerals, and fiber.
Yanni Hufnagel is proof that anyone can create a successful business. He didn’t come up with an easy, simple way of doing it, but through trial and error and by doing many things differently. Lemon Perfect has thus become a household name in countries around the world.