Here Are Some Athleisure Recommendations From Stitch Fix

There was a time when athleisure was seen as a fad that not many people believed would last. In 2023, however, athleisure garments are in the collections of many popular designers, and quite a few of the pieces released for the summer are quite stylish. According to sentiment and purchasing data compiled by the outstanding Stitch Fix fashion blog.

 

This is an innovative and reliable tech startup dedicated to style and fashion, athleisure collections tend to be more colorful and diverse during the summer. The Stitch Fix data reports also note that athleisure collections have been trending darker and darker since last year. 

 

They also tend to become more colorful, with an average of two hues in 2020 compared to one hue in 2023. While the color schemes have changed, the patterns of new athleisure garments seem to be more diverse. According to the survey at the Stitch Fix fashion blog, the most popular print trends that were spotted were camo, florals, and stripes.

 

Established athleisure brands are becoming more popular among millennial women, Stitch Fix adds. One of the most popular athletes listed is Nike; however, the fashion blog notes that brands like Adidas, Athleta, and Lululemon have been featured more frequently this year as compared to last year. 

 

Among the top trends was the popularity of “athleisure activewear,” athleisure wear that works out as well as it works out. This season was one of “color,” especially brighter colors like turquoise, lime green, and hot pink. Stitch Fix projections indicate that the current trend of brighter colors may soon go back to more neutral and natural tones next year because a similar trend is developing in the haute couture world.