Ross Levinsohn
Ross Levinsohn is a name synonymous with success in the media industry. With over three decades of experience in the field, Levinsohn has played a crucial role in shaping the publishing landscape. Currently serving as Sports Illustrated CEO, Levinsohn is leading the iconic sports magazine into a new era, focusing on digital innovation and expanding into new areas.
Career
Levinsohn began his career as a producer for CBS Sports in the late 1980s, where he was responsible for covering several high-profile sports events, including the Olympic Games. After working for various media companies, including HBO and SportsLine USA, Levinsohn joined Fox Interactive Media in the early 2000s. As President of the company, Levinsohn helped to build it into a major player in the digital media space. He later served as interim CEO of Yahoo! and as CEO of Guggenheim Digital Media before joining Sports Illustrated.
Sports Illustrated
Levinsohn joined Sports Illustrated as CEO in 2019, and since then, he has been focused on transforming the magazine and making it relevant in today’s digital world. One of his first steps was to create a new business model for the magazine, which would rely heavily on digital content. He also expanded the magazine’s coverage beyond traditional sports, focusing on sports betting, esports, and politics.
Emphasis on Digital Content
Under Levinsohn’s leadership, Sports Illustrated has placed a major emphasis on digital content. The magazine has launched several new digital products, including a sports betting app and a streaming service. It has also invested heavily in video production and social media to reach a younger audience. As a result of these efforts, Sports Illustrated has seen a significant increase in its digital audience.
Ross Levinsohn has had a long and successful career in the media industry, and he is now leading Sports Illustrated into a new era of digital innovation and expanded coverage. By focusing on digital content, expanding into new areas, building partnerships, and prioritizing diversity and inclusion, Levinsohn is shaping the future of publishing and positioning Sports Illustrated for continued success in the years to come.