The Future of Social Networking According to Jason Hope
In his article on social media marketing, Jason Hope encourages people on various social media platforms to learn a skill that they can leverage to develop and grow their entrepreneurial skills. According to the business leader, setting up a website does not cost much money, yet people can set one up and market the skills they can acquire through the power of social media marketing.
Jason Hope foresees exponential growth in social media marketing on platforms such as Facebook, Instagram, and Twitter (Now X). While he notes that many people, especially Gen Z, are shying away from Facebook due to massive cases of exposure that have seen many people lose their privacy, there is great potential in the platform today and in the coming years.
It is worth noting his observation on the trends in social media marketing, especially when it comes to the aspect of followers. He opines that the number of followers one has on a social network is a valuable marketing tool, as these people trust the person they follow. As such, Jason Hope adds, the followers have no problem buying directly from a person they follow.
The business leader says that this trend forms an integral boost to businesses, as the sales cannot be equal to the numbers derived from website traffic, which results in lower conversion rates. Jason Hope also notes that the potential of social networks for business growth comes from the increased number of people with mobile phones.
The majority of these people are on social media networks and spend a considerable amount of time online. Through this, marketers get an opportunity to customize mobile phone ads to reach as many people as possible. According to the futurologist, a business in the digital era will grow, targeting people with a social media presence as opposed to trying to create traffic back to their websites. This way, Jason Hope finally states, they can make sales directly from the people they connect with on social media.