Nick Millican On Property Agents Disrupting The Status Quo
Nick Millican On Property Agents Disrupting The Status Quo
Nick Millican is a London real estate professional who specializes in finding attractive investment opportunities for clients. He’s noticed the rise of propfluencers in the real estate sector who use social media to promote properties.
These are usually self-employed estate agents or independent agents who see that they can disrupt the real estate industry with their content. Nick Millican shares that propfluencers are more than estate agents.
They are personalities who gain followers beyond potential luxury home buyers. Influencers attract people who are interested in getting interior decorating for their own homes, Nick Millican adds. They also attract people who like them personally and want to see the brands they wear.
Nick Millican sees propfluencers Instagram, TikTok and YouTube producing more content than just house tours. Propfluencers become their own brand instead of just hosting tours of luxury homes. Some give tours of the local area where they have properties and offer educational materials about financing a home and how to find the right property.
Propfluencers build trust with their followers by letting their own personality show along with the properties. High-quality video tours also assure property hunters that they are seeing the home as it is. Unfortunately, Nick Millican finally adds, some real estate professionals have been known to photoshop images put on a website.